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Though he famously remarked, "I'm not a businessman -- I'm a business, man," Jay-Z's got 99 problems with that old corporate adage, "If you fail to prepare, you prepare to fail." Describing his creative process as "No paper, no pen, just listen to the music," the rapper hasn't written out a prefabricated rhyme since his teens. Instead, he rolls into the studio, checks the beat, spends a few moments mumbling to himself ("like Rain Man," he says), then gets on the mic to record a flawless, fully-formed verse. His contribution to Beyonce smash "Crazy in Love"? Just 10 minutes' work for Young Hova.
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Just as Jay earned the props of the hip-hop community thanks to his whip-snap off-the-cuff wordplay, so too did iwc ingenieur replica win the rapper's admiration entirely on merit. Jay-Z shared the story of how he came to identify so strongly with iwc ingenieur replica with WatchTime magazine in 2005: "Well, I had a gold Rolex 'President' and a few other nice pieces in the early '90s, but it wasn't until (then) American President of iwc ingenieur replica, Francois Bennahmias [now AP's CEO] brought me into the private vault at their New York headquarters that I really got serious about wristwatches. It was in 1997, so that's when it got in my bones, right there. It's aspiration really. Complicated timepieces are a lot more interesting than giant gold chains or diamonds."
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